These are the official guidelines for social media use on
behalf of The Missouri Bar. These guidelines apply to Missouri Bar staff and
Missouri Bar volunteers including, but not limited to, sections, committees,
boards, departments and related groups ("entities") who use the state
bar's name and/or logo in conjunction with a social media platform that is
affiliated with The Missouri Bar. We expect all who participate in social
media on behalf of The Missouri Bar to understand and follow these
guidelines, and to be aware that they will continually evolve as social media
The Missouri Bar's use of social media platforms is
designed to increase member engagement, to provide information and
resources to members and to the public, and to raise awareness of state bar
services, benefits and programs, with the goal of providing greater
value to our members and the public. The state bar's social media
presence will provide an online meeting place for Missouri's legal
community and help educate Missouri citizens about their legal system.
Administering the Social Media Presence
The information on The Missouri Bar's social networking
sites should be regularly updated with postings on bar events and
news. The media relations director will make determinations about the content
that should be posted. All items for posting from state bar entities must be
submitted to the media relations director for approval. These entities should
regularly provide the media relations director with content for posting to
the social media sites. The media relations director is encouraged to post
material that has already been released and approved for publication
in other Missouri Bar communications (e.g., press releases, articles,
program information and other practice resources).
The Missouri Bar's media writer, under the direction of the media
relations director, will have rights to post items on The Missouri Bar's
official Facebook pages, Twitter accounts, Linkedln accounts, YouTube channel, Instagram
account and Snapchat account. The media relations director will serve as the administrator
and the media writer will serve as an editor for each social media platform.
With respect to Facebook, sites will be created so that only
the site's administrator can post to the "wall" of the site. State bar
members and the public will be able to "fan" the site and comment on
postings so long as those comments are consistent with these guidelines. The
Missouri Bar will constantly monitor the sites for inappropriate posts and
retain the right to remove posts deemed to be inappropriate and/or to be deemed
outside of these guidelines. The attached disclaimer regarding
comments will be posted on all Missouri Bar social media sites.
State bar staff members can become a "fan" of
the state bar's Facebook pages and a "follower" of the state bar
Twitter accounts, YouTube channel, Instagram account and Snapchat account. However, in
order to maintain a consistent and official message, staff, other
than those designated as an administrator or editor, will refrain from posting
directly to any page or account. Additionally, state bar staff members will
refrain from sending and/or confirming social media connection requests with state
bar members and state bar staff, unless the staff member is related to or has a
personal relationship with the state bar member or fellow staff member that was
established apart from the staff member's employment at The Missouri Bar. Staff
members may establish connections with state bar members and staff on Linkedln;
however, staff should not seek recommendations from or post a recommendation
for any state bar member or staff member.
One Official Presence
The Missouri Bar will maintain one official presence on any
social networking site in order to maintain control of content, provide for the
most effective use of staff time and avoid confusion over what is deemed the
official bar message. The state bar’s official presence on social media
Facebook: MissouriBar (www.Facebook.com/MissouriBar)
Twitter: @MoBarNews (www.twitter.com/mobarnews)
LinkedIn: The Missouri Bar (www.linkedin.com/company/the-missouri-bar)
YouTube: MissouriBar (www.youtube.com/user/MissouriBar)
Instagram: MoBarNews (www.instagram.com/mobarnews)
Snapchat: MoBarNews (www.snapchat.com/add/mobarnews)
The exception to this policy are the Facebook accounts of the CLE department (www.Facebook.com/MoBarCLE), Young Lawyers’
and the Missouri Plan (www.Facebook.com/MissouriPlan),
as well as the Twitter accounts of the president (@MoBarPresident), Joint
Commission on Women in the Profession (@MoWomenLawyers), the Missouri Plan
(@MissouriPlan), CLE department (@MoBarCLE) and Governmental Relations
department (@ewMoBar), which are governed by these guidelines.
The Board of Governors has ratified the sites then-existing
at the time of the adoption of these guidelines and requires board approval for
Other entities within the bar (departments, sections, committees,
etc.) are encouraged to submit appropriate information through communication
with their bar staff liaisons, who will provide information for the site
administrator and/or editor to post items to the official sites.
To create consistency and community on the web, The Missouri
Bar has established standard logo templates, disclaimers and naming
conventions. In order to maintain one official presence, the use of The
Missouri Bar's name and/or logo may be used only on official Missouri Bar
social media sites, which have been approved by the Board of Governors.
At all times, be professional, respectful and discreet in
your online dialogue. Represent The Missouri Bar and our profession well.
Exercise good judgment. Entities and individuals who fail to do so, or who fail
to comply with these guidelines, may forfeit the right to participate in social
networking activities sponsored by The Missouri Bar.
In addition, be mindful that in some circumstances,
inappropriate use of social media may result in discipline for failure to
adhere to applicable Rules of Professional Conduct, as well as civil or
criminal penalties, as warranted.
Enforcing these guidelines
The Missouri Bar reserves the right to monitor all sites
covered by the policy and guidelines herein and will take appropriate action to
enforce these guidelines.
Approved by the Board of Governors on May 13, 2011
Amended by the Board of Governors on May 5, 2016
The Missouri Bar does not agree with or endorse every
comment that individuals post on our pages. Our goal is to share ideas and
information that contribute to The Missouri Bar's mission: Improving the
administration of justice, the laws and the legal profession on behalf of the
public. Our policy is to accept comments that contribute to this mission.
Posted comments and images do not necessarily represent the
views of The Missouri Bar. External, non-Missouri Bar links on this site do not
constitute official endorsement on behalf of The Missouri Bar. All links posted
as comments on official Missouri Bar posts will be reviewed and may be deleted.
While we encourage fans to share thoughts and opinions on
The Missouri Bar Facebook page,
we expect that this will be done in a respectful manner. A comment will be
deleted if it contains:
Profane, obscene, explicit or vulgar language; Nudity in profile pictures;
Defamatory, libelous or threatening language toward an individual or group;
Name calling and/or personal attacks;
Objectionable or inflammatory language;
Comments whose main purpose are blatant marketing or advertising; Comments that
infringe on copyrights or other intellectual property; Misuse of proprietary,
privileged or confidential information;
Spam comments, such as the same comment posted repeatedly on a profile;
Comments in violation of the Facebook guidelines; or
Any other comments that The Missouri Bar [Social Media Committee] deem
Repeated violations of The Missouri Bar comment policy may
cause the author to be blocked from The Missouri Bar Facebook page or other
official Missouri Bar social media accounts.
We understand [that] social media is a 24/7 medium; however,
our monitoring capabilities are not. We may not see every inappropriate comment
right away, and we are trusting members of our community to ignore personal
attacks and negative speech or respond politely.
Please contact email@example.com
if you have any questions.
Questions? Click here to contact us
Paid for by The Missouri Bar Sebrina Barrett, Executive Director PO Box 119 Jefferson City, MO 65102