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There is a large and successful PI firm in Michigan that has always advertised heavily on TV using satisfied client testimonials. Over the weekend their advertisements changed and there are no longer testimonials telling the viewers how much money was received in settlements. This style of advertisement has long been the standard for the firm and I have been wondering what prompted the change. This morning the pieces fell neatly into place when I viewed an advertisement for an ABA CLE class Counseling Clients on the New FTC Regulations Regarding the Use of Testimonials and Endorsements . These changes clearly have implications for attorney advertising. The new rules are far reaching and impact not only TV and web advertising but also blogging. Learn more at: Guides Concerning the Use of Endorsements and Testimonials in Advertising or by signing up for the ABA class. The FTC link offers more resources including video explanations of the rules at http://www.ftc.gov/opa/2009/10/endortest.shtm.
Check out the new regulations and be sure your firm’s advertising and blogging are not in violation.
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